Embark on a journey to the heart of the global flower trade with the Royal Flora Holland tour. This tour offers an exclusive glimpse into the world’s largest flower auction, located in Aalsmeer near Amsterdam. Royal Flora Holland is a vibrant hub of activity where millions of flowers are bought and sold daily, making it a must-visit for flower enthusiasts and those interested in the floral industry.

The tour begins with a visit to the auction hall, where you can witness the bustling activity of the flower trade. The sight of countless flowers being transported on conveyor belts and the rapid pace of the auction is a truly mesmerizing experience. You’ll learn about the intricate processes involved in the auction, from the arrival of flowers to their distribution to buyers worldwide.

One of the key highlights of the tour is the opportunity to observe the famous Dutch auction system in action. Unlike traditional auctions, the price in a Dutch auction starts high and decreases until a buyer makes a bid. This unique system ensures that flowers are sold quickly and efficiently, maintaining their freshness and quality.

During the tour, you’ll also get a chance to explore the various facilities within Royal Flora Holland, including the logistics center where flowers are prepared for shipment. The sheer scale and efficiency of the operation are impressive, showcasing the expertise and dedication of the people working behind the scenes.

The Royal Flora Holland tour is not just about flowers; it also offers insights into the sustainability practices in place to ensure the environmental impact of the floral industry is minimized. You’ll learn about the innovative methods used to reduce waste, conserve energy, and promote eco-friendly practices.

With a duration of 3 hours and accommodating up to 7 people, this tour is ideal for small groups and families. Priced at €240, it provides an in-depth look at one of the Netherlands’ most fascinating industries. Whether you are a flower lover or simply curious about the inner workings of a global trade hub, the Royal Flora Holland tour promises a captivating and educational experience.